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Light and Shadow


Our Motivation

The black hair care industry is a multi-billion dollar industry that is constantly growing. Although lucrative, 60-80% of the market in the U.S. is not controlled by the African-American population. Therefore, our goal is not just to sale the finest quality hair extensions and natural hair products, but it is push for black America to reclaim the black hair care market through investing in a product that seeks to invest, empower and uplift black culture.


Our Goals

Aim to embrace the beauty and diversity of black hair and celebrate its contribution to culture.


Seek to de-stigmatize the crown of black women and men whether natural, straight, or wigs. Our hair is an extension of who we are and it must be embraced in all its forms and honored for its beauty.


What We Do

Provide the highest quality of virgin hair extensions using dependable suppliers and efficient processing to allow for ultimate customer satisfaction.


Supply all-natural hair products that nourish, revitalize, and display the beauty of our customer's natural hair and scalp. 

Our Vision

Inspire this generation and future generations to fully embrace black hair no matter the state, no matter the trend because black hair moves the culture forward, it is ICONIC.

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